Creative Solutions for Impact-Driven Organizations

Hi, I’m Lucy Vernasco—a creative communications consultant with over 12 years of experience helping organizations and leaders tell their stories, connect with audiences, and catalyze meaningful change.

Let’s work together to achieve your goals and drive impact.

Connecting ideas, crafting messages, & inspiring action

Specializing in strategic communications for energy, climate, clean technology, social impact, and sustainability, I’ve been essential in pivotal moments, from navigating oppositional environments in the U.S. Senate during the first Trump administration to managing digital communications for Melinda French Gates’s philanthropic investment venture during the COVID-19 pandemic.

After the passage of historic climate legislation, I played a critical role at the U.S. Department of Energy’s Loan Programs Office by ensuring impactful narratives reached key audiences.

I have been trusted by the most high-profile individuals to handle their most sensitive and visible communication needs—and I’ve delivered.

Services

Communications

I craft compelling narratives that inspire action while equipping organizations to navigate challenging situations. Through crisis management strategies, I help safeguard reputations and maintain stakeholder trust. My tailored messaging frameworks and storytelling approaches ensure your vision and values remain front and center, even in critical moments.

  • Communications strategy development

  • Messaging and talking points

  • Crisis communications matrices

  • Blog writing, web copy, and SEO strategy

Digital Strategy

From social media management, editorial planning, and content writing, to implementing tailored campaigns, I specialize in creating digital strategies that amplify messaging and drive measurable engagement across platforms. My approach integrates analytics and creative innovation to craft campaigns that resonate with target audiences and achieve meaningful results.

  • Social media strategy

  • Social media copywriting and management

  • Social media audits

  • Social media analytics

Media Relations

I cultivate relationships with top-tier national and trade media outlets to secure impactful coverage that aligns with and amplifies organizational objectives. I provide comprehensive support through proactive pitching, responding to inquiries, and developing tailored strategies for key announcements, ensuring your brand builds awareness and thought leadership.

  • Media relations strategy development

  • Targeted media list building

  • Reporter relationship building

  • Proactive pitching

Current & Previous Clients

Let’s Connect

I’d love to hear more about your goals and how I can help. Whether you’re looking for strategic communications support, a social media overhaul, or media relations strategy, I’m here to collaborate and drive results.